SunLife’s Advertorial Video in Korina Sanchez’s Rated K

I first heard about Sun Life on Korina Sanchez’s Rated K from Eric (a colleague of mine) this afternoon. Since I wasn’t able to watch it, I wasn’t that interested. Not until I saw this video a few minutes ago on Facebook posted by Sun Life Philippines.

Here’s the video – In case you can’t see the video, try this link instead



Even though you and I both know that this is an advertorial in Rated K (they’re famous for that), I must say that it’s a good one. An eye opener for most Filipinos on the importance of life insurance.

Korina’s narration goes something like

sa hirap daw ng buhay ngaun, importanteng may nakatabi at nakalaan para sa kinabukasan

And then Piolo Pascual’s interview

pag maganda nay buhay mo, secured na future mo, ano’t ano man ang mangyari sakin, may makukuha ung pamilya ko, mawala man ako

I’ve also heard about Piolo’s sister Chiqui but wasn’t able to personally meet her (even though we’re from the same company). I’m not sure if it’s because of Chiqui that Piolo got Sun Life or if it’s because of Piolo that her sister joined Sunlife.

I’ve met Dra. Rae when we had our teambuilding in Subic last summer over Ginumis (best dessert in Subic). And her story is really something to listen to. ┬áIf I can remember it correctly, it goes something like this.

They (she and her husband) were supposed to meet an insurance advisor on a certain day (morning). But due to bad weather or something, the advisor wasn’t able to come. That same night, her husband died in his sleep (without life insurance). If only the insurance advisor had come, he could’ve been insured. Their life savings went down the drain because of that.

That’s why when she became a financial advisor herself, she made sure that even during Sundays, when she makes an appointment by hook or by crook, she will come.

As I always say, Life insurance is one investment product that is very much under rated due to bad publicity and marketing gone wrong strategies. But if you’ll fully understand the possible hazards that life insurance answers, only then you will truly appreciate its beauty.

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Garry Zaldy de Castro is an advocate, Financial Advisor, Certified Investment Solicitor (Mutual Fund Representative), blogger, IT practitioner, husband to Aileen and a dad to Jacob and JohnD. He started Financial Planning Philippines in 2008 just to share his financial learning to friends, relatives and anyone who wishes to be financially independent.

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